01
AI Strategy
Identify where AI creates genuine commercial value.
- Roadmaps
- Business cases
- ROI
- Priorities
The outsourced AI office
Businesses that get the most from AI have one thing in common.
Their directors have trusted advisors helping them make the right AI decisions before, during and after implementation.
Supporting businesses with AI strategy, governance, implementation oversight and compliance — without needing an in-house AI team.
Trusted by directors since 2022UK & InternationalIndependent · Vendor-neutral
The problem
AI isn't just another software purchase.
Every AI decision affects your business.
- The tools you choose.
- The data you use.
- The risks you create.
- The opportunities you unlock.
Most SMEs don't need another AI salesperson.
They need someone sitting on their side of the table. Someone who understands business, technology, governance and compliance.
That's where we come in.
When to bring us in
Savvy clients bring us in before:
- 01Buying AI
- 02Rolling AI out across teams
- 03Building AI into products or services
- 04Automating internal processes
- 05Staff begin using ChatGPT or AI tools
- 06Choosing AI suppliers
- 07Introducing customer-facing AI
- 08Boards approve AI investment
- 09Developing AI governance
- 10Reviewing AI contracts or procurement
What we do
One office. Every AI decision covered.
Strategy, governance, compliance and coordination of technical delivery — under one trusted advisor.
02
AI Governance
Board-ready frameworks so AI is adopted responsibly.
- Policies
- Risk management
- Governance frameworks
- Board oversight
03
AI Implementation
Independent oversight from selection through rollout.
- Technology selection
- Supplier evaluation
- Project oversight
- Business change
04
Data, IP & Compliance
Legal and compliance expertise built into every decision.
- Privacy
- Intellectual Property
- AI governance
- Contracts
- Responsible AI
05
AI Office
Fractional AI leadership on retainer.
- Fractional AI leadership
- Monthly advisory
- Executive support
- Decision-making
06
Trusted Specialist Network
Access to vetted delivery partners — we coordinate everything.
- AI engineers
- Automation specialists
- Cyber
- Training
- Technical delivery
Why we're different
We're your AI business advisors.
Not a software vendor. Not a platform reseller. Independent counsel, coordinated delivery — and your single point of contact for AI.
AI Office
The advisor on your side
- Independent advice
- Business-first approach
- Legal & governance expertise built in
- Access to AI engineers and specialists
- Vendor-neutral recommendations
- Ongoing strategic support
- Practical implementation guidance
- Your main point of contact for AI work
Typical AI providers
Selling a product, not advising a business
- Usually selling software
- Platform-specific advice
- Limited governance expertise
- Compliance considered later
- Multiple disconnected suppliers
What this means in practice
The commercial outcome of having AI Office in your corner.
- Better AI investment decisions
- Faster implementation
- Reduced legal and operational risk
- Clear governance from day one
- Confidence for directors
- One trusted advisor coordinating everything
- A single point of contact for all your AI work
- Long-term AI capability, not one-off projects
How we work
Two ways to bring AI Office in.
Directly with your leadership team, or quietly behind another trusted advisor.
Mode 01
Direct with your business
We work directly with directors and leadership teams as your outsourced AI office.
- Named advisor on retainer or project
- Board and executive briefings
- Strategy, governance and oversight
- Coordinate our specialist network on your behalf
Mode 02
Behind the scenes for your firm
We sit inside your team as your AI Advisory Partner — white-labelled if needed. You keep the client. We fill the gaps.
- Your specialist AI advisor, not your lawyer
- White-label available
- You keep the relationship and the commercials
- Think AI Governance as a Service — but far more commercial
Partner ecosystem
Become the firm that already has an AI Advisory Partner.
We operate in the background so consultancies, agencies and professional firms can offer serious AI advisory to their clients — without hiring a team to do it.
You keep the client. We fill the gaps.
- Your specialist AI advisor — not your lawyer
- White-labelled or co-branded
- You keep the relationship and the commercials
- We stay in the background and make you look good
- AI Governance as a Service — far more commercial
Who we partner with
The AI Office partner ecosystem
- IT support companies
- Cyber security firms
- Microsoft partners
- Google Workspace partners
- AI developers
- Automation agencies
- Zapier consultants
- Make consultants
- CRM consultancies
- HR consultancies
- Compliance consultancies
- ISO consultants
- Accountants
- Business coaches
- Innovation consultancies
- Law firms
Explore the Partner Programme →NDA available. Introductions handled discreetly.
Why New
Built on trusted legal and commercial experience.
Since launching in 2022
We've supported hundreds of SMEs, consultancies, contractors and independent professionals — many award-winning — primarily in the tech, knowledge and professional sectors.
Our clients are typically contractors, consultants and SME leaders who previously worked inside — or now deliver services to — organisations such as Amazon, EY, Gartner, Revolut, Meta and the NHS.
They operate nationally and internationally, serving clients ranging from small businesses to blue-chip companies including BCG, Red Bull, OpenAI and PwC.
For years we've advised clients on technology, intellectual property, data protection, commercial contracts and AI compliance.
AI Office builds on that experience by combining legal and governance expertise with practical business advisory and access to trusted technical specialists.
2022
Founded
100s
Clients advised
UK & Intl
Reach
Trust
Our clients have worked inside — or now deliver into — the world's most demanding businesses.
Contractors, consultants and SME leaders who've built careers at, or serve clients like:
Amazon
Gartner
Revolut
EY
Meta
NHS
BCG
Red Bull
OpenAI
PwC
To be clear: these organisations are not our clients and we make no claim to have worked for them. They are the businesses our clients have come from, or now deliver into — a reflection of the calibre of the people we advise.
More about us →Learn about the New Legal Group at new-legal.com
FAQ
Questions directors ask us.
Can't see yours? A strategy call is the fastest way to get a straight answer.
Speak with an Advisor →No. We advise on what to build, buy or avoid — then coordinate delivery through our trusted network of engineers and specialists, acting as your single point of contact throughout.
Every business will need an AI strategy.Most won't need a full-time AI executive.That's why we built AI Office.
Speak directly with an experienced advisor. No sales pressure. Practical guidance tailored to your business.