Deals & structuring
Structure deals on the right terms
- Partnerships & joint ventures
- M&A & exit planning
- Equity & ownership
New Legal — business and legal problem-solvers
Start with theproblem.
A problem-solving studio for business. No complicated brief required — bring us the situation and we'll tell you what it really is, what it could cost, and how to deal with it.
Trusted by directors across the UK and internationally since 2022.
What we do
Legal expertise across the moments that matter.
IP & technology
Protect & monetise your IP
- Technology & IP advice
- IP licensing
- IP monetisation
Growth & operations
Scalable legal support & contracts
- On-demand legal counsel
- Scalable legal infrastructure
- Modern contracts
Global & cross-border
Navigate global complexity
- Cross-border deals & structuring
- International IP strategy & licensing
- Overseas customers, partners, teams
Disputes & risk
Contain issues & protect assets
- Disputes & separations
- Misuse of IP & information
- Contract exits
Talent & teams
Align talent with your ambitions
- Contractors, creators & IR35
- Employment & HR
- Incentives & restrictions
We’re your deal-making partners
New Legal
- – Direct access to experienced deal-makers
- – Real-time guidance when deals are live
- – Fast, responsive support when it matters
- – Clear, pragmatic advice focused on outcomes
- – Transparent pricing and tailored payment plans
Old legal
- – Multiple layers and gatekeepers
- – Slower response when timing matters
- – Advice delivered after the fact
- – Focus on process over outcomes
- – Unpredictable billing structures
What this means in practice
- – Clarity on structure, risk and trade-offs before you commit
- – Real-time input when decisions are being made
- – Faster progress when deals are live and timing matters
- – Fewer surprises, disputes or renegotiations later
- – Stronger alignment between parties from the outset
The biggest business risks rarely arrive labelled “legal”.
We solve business and legal problems — and de-risk the decisions that matter, before and after they bite.
New problems. New solutions.
Businesses are dealing with problems and opportunities that don't fit neatly into traditional legal, consulting or professional-service boxes.
- 01A business partner wants out.
- 02Someone has taken your IP.
- 03A client is questioning your use of AI.
- 04An employee has done something they shouldn't.
- 05Ownership or equity has become a problem.
- 06You've received a complaint, claim or difficult letter.
- 07Confidential information has gone somewhere it shouldn't.
- 08A deal is going wrong.
- 09Or something simply doesn't feel right — and you want to get on top of it quickly.
That's where we come in.
Legal advice should protect more than the paperwork.
- Relationships.
- Reputation.
- Ownership.
- Leverage.
- Long-term value.
New Legal helps directors and business owners structure critical deals, protect valuable IP, manage commercial risk and build legal foundations that support growth.
Clear advice.
Commercial judgement.
No unnecessary theatre.
Not a traditional law firm.By design.
Traditional expectations
- Gatekeepers
- Slow responses
- Complex hierarchy
- Unclear pricing
- Advice detached from the commercial reality
New Legal
- Senior lawyers & deal-makers
- Direct access
- Responsive support
- Transparent, predictable pricing
- Pragmatic advice
- Commercial context
Corporations have legal teams. We’re yours.
Flexible legal support for businesses that need experienced judgement without building a large in-house legal function.
Most legal issues are business issues first.
- Who owns what?
- Who controls what?
- Who gets paid?
- Who carries the risk?
- What happens if someone leaves?
- What happens if the relationship breaks down?
- Can the IP actually be used, sold or licensed?
- Can the deal survive pressure?
We help answer the questions before they become expensive ones.
Built for people making real decisions.
Founders
- Equity
- IP
- Co-founder relationships
- Investment
- Contracts
- Growth
Directors
- Deals
- Risk
- Ownership
- Governance
- Strategic contracts
- Disputes
Consultants & professional firms
- Client contracts
- IP
- Subcontracting
- Partnerships
- Retainers
- Growth infrastructure
Tech and knowledge businesses
- IP strategy
- Licensing
- Technology agreements
- Commercial contracts
- International growth
Established SMEs
- Ongoing legal counsel
- Deals
- Team structures
- Disputes
- Commercial risk
- Exit planning
Our focus areas
Six places where legal thinking changes the outcome.
01
Structure the deal properly.
We help directors structure commercial relationships on terms that make sense when things go well — and when they do not.
- Partnerships
- Joint ventures
- M&A
- Exit planning
- Equity
- Ownership
02
Protect what creates the value.
We help businesses understand what they own, protect it properly and use it commercially.
- Technology & IP advice
- IP ownership
- Licensing
- Commercialisation
- Monetisation
- Trade marks
- Brand protection
03
Build legal infrastructure that grows with you.
Legal support should enable growth rather than slow it down.
- On-demand legal counsel
- Commercial contracts
- Scalable legal infrastructure
- Contract templates
- Ongoing support
04
Business doesn't stop at the border.
We help businesses navigate the legal complexity that appears when opportunities become international.
- Cross-border deals
- International structuring
- IP licensing
- Overseas customers
- Partners
- Teams
05
Sometimes the relationship breaks.
We help contain the issue, protect the assets and create a practical route forward.
- Business separations
- Partner disputes
- Contract exits
- Misuse of IP
- Misuse of information
- Commercial disputes
06
The people around the business matter too.
We help businesses align their people, incentives and contractual structures with the way they actually operate.
- Contractors
- Creators
- IR35
- Employment
- HR
- Incentives
- Restrictions
We don’t just answer the legal question.
We ask what the business is trying to achieve.
- What is the commercial objective?
- Where is the real risk?
- What happens if this relationship changes?
- What creates leverage?
- What protects long-term value?
- What can be simplified?
The law matters.
Context matters more than most people realise.
Legal support without building a legal department.
For businesses that need ongoing access to experienced legal support, New Legal can act as an external legal resource across commercial contracts, deal-making, risk, IP and business relationships.
- A question appears.
- A deal lands.
- A contract needs reviewing.
- A partner issue emerges.
- You call us.
That’s what “on speed dial” should feel like.
Supporting modern businesses since 2022.
Since launching, New Legal has supported hundreds of new and established SMEs, consultancies and professionals, particularly across technology, knowledge and professional sectors.
AmazonGartnerRevolutEYMetaNHSAmazonGartnerRevolutEYMetaNHSAmazonGartnerRevolutEYMetaNHS
Our clients have worked inside — or now deliver into — organisations such as Amazon, Gartner, Revolut, EY, Meta, the NHS, BCG, Red Bull, OpenAI and PwC. To be clear: these organisations are not our clients and we make no claim to have worked for them. They are the businesses our clients have come from, or now serve.
Real business.Real consequences.
Business partnership separation & IP resolution
- Challenge
- A commercial relationship between partners had broken down.
- Legal & commercial issue
- Branding, IP, digital assets, clients and post-separation restrictions.
- Approach
- A structured separation that untangled ownership and protected both sides.
Trade mark advice for a new podcast brand
- Challenge
- A brand was about to launch publicly.
- Legal & commercial issue
- Pre-launch brand and trade mark risk assessment.
- Approach
- Risks identified and addressed before the name went to market.
Founders' agreement for a global tech platform
- Challenge
- Founders needed to formalise an uneven split.
- Legal & commercial issue
- 90/10 equity split, vesting, IP ownership, leaver provisions and control.
- Approach
- An agreement that reflected contribution and survived future change.
50/50 shareholders' agreement
- Challenge
- A management consultancy with two equal owners.
- Legal & commercial issue
- Governance, deadlock, founder exits and IP ownership.
- Approach
- Clear decision-making and exit mechanics agreed up front.
Joint venture structuring
- Challenge
- Two businesses combining resources on a multimedia venture.
- Legal & commercial issue
- Capital, content, IP development and growth in a 50/50 JV.
- Approach
- A structure that set out contribution, ownership and control.
Minority shareholder exit
- Challenge
- A 25% shareholder wanted out.
- Legal & commercial issue
- Valuation, mechanics and a clean commercial separation.
- Approach
- A structured buyout with the relationship intact.
What clients say
“Best investment this year.”
“Easy to implement.”
“Breath of fresh air.”
Your mission partners.
Advisers who care about business, people and IP.
- Josh Smith
- Daniel McAfee
- Laurence Winsby
- Indy Sira
- Luke Beckly
- Grace Pariser
- Ian Greig MBA
- Laura Williamson
Built for risk-takers and innovators.
New Legal exists to help businesses move forward with the legal support, contracts and commercial judgement needed to reduce avoidable risk and create stronger foundations.
- Simple & scalable legal solutions for modern businesses
- Supporting risk-takers & innovators
- Helping ambitious businesses make better decisions
Simple when it needs to be.
01
Tell us what's happening
Start with the business problem, not the legal label.
02
We work out what matters
We identify the commercial and legal issues that actually need attention.
03
We help you move
Advice, drafting, negotiation, structuring or ongoing support.
Less legal theatre.More useful answers.
Call us before:
- You give away equity.
- You sign the partnership agreement.
- You launch the brand.
- You license the IP.
- You enter the JV.
- You hire the contractor.
- You exit the relationship.
- You sign something you haven't really read.
It is usually cheaper to think before the problem.
Why clients keep us on speed dial.
- Because business moves quickly.
- Because context matters.
- Because waiting three days for a callback is sometimes three days too long.
- Because directors need answers they can actually use.
We want to become part of the way you make decisions.
Legal is rarely the only thing going on.
Sometimes the legal issue sits alongside strategy, growth, operations, compliance, marketing, leadership or specialist advisory needs. As part of the wider New ecosystem, we can help connect the dots where appropriate.
Build your own legal practice
Interested in becoming a New Legal partner lawyer?
Explore the New Legal partner opportunityWhat are you trying to protect, build or get done?
Tell us what’s happening.
Start with the problem. We’ll help work out what comes next.