About New
Business and legal advisers for the people taking the risk.
New brings together senior legal, HR, data and business consultants under one relationship — advising directors, founders and operators across strategy, legal, marketing, finance, operations, people and risk.
A consultancy.
A bit difficult to categorise.That's the point.
Consultant ecosystem
Your progress shouldn't depend on who's sitting in your office.
We build flexible remote and hybrid teams around the problem — drawing on experienced consultants, operators, specialists and trusted partners.
The ecosystem
One relationship.
An entire ecosystem.
New connects businesses with strategists, lawyers, operators, marketers, designers, advisers, specialists and trusted partners.
We diagnose what is needed, assemble the right people and help make it happen.
Your mission partners
Senior people who have built businesses, not just advised them.
Our consultants come from Silver Circle and Top 100 law firms, in-house legal teams, global banks, media and technology groups, HR directorships and fast-scaling start-ups. Between them they cover corporate and M&A, commercial contracts, intellectual property, disputes, data protection and AI compliance, employment and HR, and business operations — in the UK and internationally.
They are also entrepreneurs and up-and-coming professionals in their own right — founders, directors, award winners and builders of their own consultancies and products. That is why the advice lands commercially: everyone here has sat on the same side of the table as our clients.
What we’re all about
Better advice, reaching further.
- 01Simple, scalable & social
- Legal and business solutions built for modern businesses — clear, proportionate and designed to be used, not filed away.
- 02Impact through SMEs
- Supporting fast-growth SMEs, risk-takers and innovators, because their success is what moves the economy and the people around it.
- 03Mobility & empowerment
- Boosting social mobility and economic empowerment by making high-quality advice accessible to people who have historically been priced out of it.
Meet the founder
Hi, I’m Ian.
Director & Legal and Business Consultant — MBA, BSc (Hons), GDL
I want every director, risk-taker and innovator to have the legal cover that keeps them out of harm’s way.
Why
I’ve seen too many people face the devastating consequences of business when things go wrong — it’s damaging to individuals and to society.
What we do about it
We’re doing our bit to improve business success rates by offering high-quality accessible legal solutions, powered by tech and supported by leading legal professionals.
How I got here
“Since my 20s as an entrepreneur in London I’ve worked with countless solicitors and barristers — I get what it’s like hiring lawyers and spending money on legal services. I pivoted into the profession in 2018 to pursue my passion for law and helping directors navigate growth and trouble, and launched New Legal in 2022.”
Bring us the complex one.
A valuable opportunity or a difficult problem — the unusual ones are where we do our best work. You don't need to have the answer before you speak to us. You don't need to know which professional discipline the problem belongs to. And we're not here to judge how you got there.
Tell us what's happening. We'll help you understand the situation, work out the options and decide what happens next.
Start with the problem — or the opportunity.
No complicated brief required. Start with the problem — or the opportunity.