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New Legal — commercial legal support

Business moves fast.Legal should keep up.

Down-to-earth legal, IP and deal-making support for directors, founders, consultants and modern businesses.

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Trusted by directors across the UK and internationally since 2022.

The biggest business risks rarely arrive labelled “legal”.

We help de-risk the decisions that matter.

Legal advice should protect more than the paperwork.

  • Relationships.
  • Reputation.
  • Ownership.
  • Leverage.
  • Long-term value.

New Legal helps directors and business owners structure critical deals, protect valuable IP, manage commercial risk and build legal foundations that support growth.

Clear advice.

Commercial judgement.

No unnecessary theatre.

Not a traditional law firm.By design.

Traditional expectations

  • Gatekeepers
  • Slow responses
  • Complex hierarchy
  • Unclear pricing
  • Advice detached from the commercial reality

New Legal

  • Senior lawyers & deal-makers
  • Direct access
  • Responsive support
  • Transparent, predictable pricing
  • Pragmatic advice
  • Commercial context

Corporations have legal teams. We’re yours.

Flexible legal support for businesses that need experienced judgement without building a large in-house legal function.

Most legal issues are business issues first.

  • Who owns what?
  • Who controls what?
  • Who gets paid?
  • Who carries the risk?
  • What happens if someone leaves?
  • What happens if the relationship breaks down?
  • Can the IP actually be used, sold or licensed?
  • Can the deal survive pressure?

We help answer the questions before they become expensive ones.

Built for people making real decisions.

Founders

  • Equity
  • IP
  • Co-founder relationships
  • Investment
  • Contracts
  • Growth

Directors

  • Deals
  • Risk
  • Ownership
  • Governance
  • Strategic contracts
  • Disputes

Consultants & professional firms

  • Client contracts
  • IP
  • Subcontracting
  • Partnerships
  • Retainers
  • Growth infrastructure

Tech and knowledge businesses

  • IP strategy
  • Licensing
  • Technology agreements
  • Commercial contracts
  • International growth

Established SMEs

  • Ongoing legal counsel
  • Deals
  • Team structures
  • Disputes
  • Commercial risk
  • Exit planning

Our focus areas

Six places where legal thinking changes the outcome.

01

Structure the deal properly.

We help directors structure commercial relationships on terms that make sense when things go well — and when they do not.

  • Partnerships
  • Joint ventures
  • M&A
  • Exit planning
  • Equity
  • Ownership
Explore deals & structuring →
02

Protect what creates the value.

We help businesses understand what they own, protect it properly and use it commercially.

  • Technology & IP advice
  • IP ownership
  • Licensing
  • Commercialisation
  • Monetisation
  • Trade marks
  • Brand protection
Explore IP & technology →
03

Build legal infrastructure that grows with you.

Legal support should enable growth rather than slow it down.

  • On-demand legal counsel
  • Commercial contracts
  • Scalable legal infrastructure
  • Contract templates
  • Ongoing support
04

Business doesn't stop at the border.

We help businesses navigate the legal complexity that appears when opportunities become international.

  • Cross-border deals
  • International structuring
  • IP licensing
  • Overseas customers
  • Partners
  • Teams
05

Sometimes the relationship breaks.

We help contain the issue, protect the assets and create a practical route forward.

  • Business separations
  • Partner disputes
  • Contract exits
  • Misuse of IP
  • Misuse of information
  • Commercial disputes
06

The people around the business matter too.

We help businesses align their people, incentives and contractual structures with the way they actually operate.

  • Contractors
  • Creators
  • IR35
  • Employment
  • HR
  • Incentives
  • Restrictions

We don’t just answer the legal question.

We ask what the business is trying to achieve.

  • What is the commercial objective?
  • Where is the real risk?
  • What happens if this relationship changes?
  • What creates leverage?
  • What protects long-term value?
  • What can be simplified?

The law matters.

Context matters more than most people realise.

Legal support without building a legal department.

For businesses that need ongoing access to experienced legal support, New Legal can act as an external legal resource across commercial contracts, deal-making, risk, IP and business relationships.

Talk about ongoing support →
  • A question appears.
  • A deal lands.
  • A contract needs reviewing.
  • A partner issue emerges.
  • You call us.

That’s what “on speed dial” should feel like.

Supporting modern businesses since 2022.

Since launching, New Legal has supported hundreds of new and established SMEs, consultancies and professionals, particularly across technology, knowledge and professional sectors.

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Our clients include businesses led by former professionals from organisations such as Amazon, Gartner, Revolut, EY, Meta and the NHS. They operate nationally and internationally, with some working with clients including BCG, Red Bull, OpenAI and PwC.

Real business.Real consequences.

Business partnership separation & IP resolution

Challenge
A commercial relationship between partners had broken down.
Legal & commercial issue
Branding, IP, digital assets, clients and post-separation restrictions.
Approach
A structured separation that untangled ownership and protected both sides.
Discuss something similar →

Trade mark advice for a new podcast brand

Challenge
A brand was about to launch publicly.
Legal & commercial issue
Pre-launch brand and trade mark risk assessment.
Approach
Risks identified and addressed before the name went to market.
Discuss something similar →

Founders' agreement for a global tech platform

Challenge
Founders needed to formalise an uneven split.
Legal & commercial issue
90/10 equity split, vesting, IP ownership, leaver provisions and control.
Approach
An agreement that reflected contribution and survived future change.
Discuss something similar →

50/50 shareholders' agreement

Challenge
A management consultancy with two equal owners.
Legal & commercial issue
Governance, deadlock, founder exits and IP ownership.
Approach
Clear decision-making and exit mechanics agreed up front.
Discuss something similar →

Joint venture structuring

Challenge
Two businesses combining resources on a multimedia venture.
Legal & commercial issue
Capital, content, IP development and growth in a 50/50 JV.
Approach
A structure that set out contribution, ownership and control.
Discuss something similar →

Minority shareholder exit

Challenge
A 25% shareholder wanted out.
Legal & commercial issue
Valuation, mechanics and a clean commercial separation.
Approach
A structured buyout with the relationship intact.
Discuss something similar →

What clients say

  • “Best investment this year.”
  • “Easy to implement.”
  • “Breath of fresh air.”

Your mission partners.

Advisers who care about business, people and IP.

  • Josh Smith
  • Daniel McAfee
  • Laurence Winsby
  • Indy Sira
  • Luke Beckly
  • Grace Pariser
  • Ian Greig MBA
  • Laura Williamson

Built for risk-takers and innovators.

New Legal exists to help businesses move forward with the legal support, contracts and commercial judgement needed to reduce avoidable risk and create stronger foundations.

  • Simple & scalable legal solutions for modern businesses
  • Supporting risk-takers & innovators
  • Helping ambitious businesses make better decisions
Meet New Legal →

Simple when it needs to be.

01

Tell us what's happening

Start with the business problem, not the legal label.

02

We work out what matters

We identify the commercial and legal issues that actually need attention.

03

We help you move

Advice, drafting, negotiation, structuring or ongoing support.

Less legal theatre.More useful answers.

Call us before:

  • You give away equity.
  • You sign the partnership agreement.
  • You launch the brand.
  • You license the IP.
  • You enter the JV.
  • You hire the contractor.
  • You exit the relationship.
  • You sign something you haven't really read.

It is usually cheaper to think before the problem.

Speak with an adviser →

Why clients keep us on speed dial.

  • Because business moves quickly.
  • Because context matters.
  • Because waiting three days for a callback is sometimes three days too long.
  • Because directors need answers they can actually use.

We want to become part of the way you make decisions.

Legal is rarely the only thing going on.

Sometimes the legal issue sits alongside strategy, growth, operations, compliance, marketing, leadership or specialist advisory needs. As part of the wider New ecosystem, we can help connect the dots where appropriate.

Explore the New ecosystem →

Are you a lawyer?

Thinking about your next career move?

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Build your own legal practice

Interested in becoming a New Legal partner lawyer?

Explore the New Legal partner opportunity

What are you trying to protect, build or get done?

Tell us what’s happening.

Speak with a New Legal adviser →

Start with the problem. We’ll help work out what comes next.