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Overcome a barrier.
A launch, deal or new model is within reach. Get the specialist commercial or legal support that helps you move forward.
New Initiative
Backing businesses going somewhere.
Funded and subsidised legal, commercial and strategic support for ambitious UK businesses solving problems, building new things and creating opportunities.
New’s transformation consulting. New Legal’s legal and IP expertise. Separately or together.
What we help unlock
You’ve got something worth building.
We can help you move it forward.
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Unlock an opportunity.
Turn innovation, AI or valuable IP into a viable business model — with a strategy and structure to match.
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Protect what you’re building.
Get ownership, contracts and partnerships in shape so your business can pursue its next chapter.
Is your business a fit?
We’re interested in traction, credible potential and a meaningful problem or opportunity. Particular areas of interest include technology and AI, innovative and IP-led businesses, knowledge-intensive and professional services, new products and platforms, and social or environmental impact. Ambitious and commercially minded — not a programme for every small business.
Our distinctive strength
Two disciplines.
One powerful combination.
New
Transformation consulting
Strategy, transformation and commercial problem-solving. We help you improve business models, commercialise innovation and navigate change — with particular expertise in technology, AI, data and IP.
New Legal
Legal and IP consulting
Practical contracts, IP and commercial structures. We help you establish the foundations to launch, operate, protect your interests, enter partnerships and grow.
One challenge. Different disciplines.
One joined-up approach.
Some challenges need both: launching a platform, commercialising IP, adopting AI or structuring a partnership. We help you work out what to do — then structure, protect and execute it. Each discipline is also available independently.
Sometimes you need more than advice.
Where there’s a strong fit, we can work more closely with founders and leadership teams: as a strategic sounding board, fractional leader, board-level adviser or NED where appropriate, or through a virtual co-founder-style relationship. Experience, perspective and practical involvement — not an automatic part of every package.
How the Initiative helps
The right support.
A practical way to access it.
We fund and subsidise specialist support so promising businesses can overcome barriers and pursue opportunities without diverting more resources than necessary.
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Tell us.
What are you building? What’s holding you back? Where do you want to go next?
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Explore together.
We look at your priorities and the expertise that could make the biggest difference.
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Find the fit.
Where there’s a fit, we propose a tailored package, explain the available funding and agree any contribution upfront.
Our ambition: £1 million of support for the UK business community. An ambition to deploy expertise — not a cash-grant fund.
Support may be fully funded, partly subsidised or delivered through a tailored commercial arrangement. Funding is discretionary, subject to eligibility and availability. Not all advice or professional time is free. Bespoke work may require a contribution, agreed before work begins.
Funding details, limitations and terms
Support is delivered through New and New Legal services, products and resources, not unrestricted cash grants. Packages are assessed individually. There is no guaranteed award and no obligation to purchase further services. Any chargeable diagnostic or additional work is agreed in advance.
Proof, not promises
Real businesses. Real challenges.
Illustrative Initiative offer
Keep investment working.
An innovative business raised £150K but faced £10K–£15K in legal costs to establish the terms it needed to operate. New Legal offered the work at approximately a third to half of the quoted amount, aiming to preserve funding for development.
An offer, not a confirmed completed project or realised saving.
New Legal case study
Scale an AI consultancy.
Enterprise contracts, reusable methodologies and CTO/adviser relationships — legal foundations for an AI consultancy moving into bigger engagements.
Read the case study →New Legal case study
Build repeatable foundations.
An ex-big-tech founder used Venture Shield to build reusable contracts for sales, delivery and suppliers, with dispute mitigation included.
Read the case study →The case studies demonstrate our wider work; they are not presented as Initiative-funded projects.
More case studies →What could your business achieve with the right people behind it?
Tell us what you’re building, what’s holding you back or where you want to go next. We’ll explore whether New Initiative can help.
Want to introduce a business, contribute expertise or build a community partnership? Explore ways to get involved →