New
Transformation consulting
Business models, positioning, strategy and commercial problem-solving — including technology, AI and data-led change.
← New InitiativeYour challenge.
Your challenge.
The right backing.
Backing businesses going somewhere — with tailored support, clear funding conditions and practical partnerships.
New’s transformation consulting. New Legal’s legal and IP expertise. Independently or together.
Support that fits
Not a fixed package.
A response to what matters.
New Legal
Legal and IP consulting
Contracts, IP, ownership and commercial structures to launch, protect, partner and grow.
The combination
Joined-up thinking. Practical action.
When a challenge crosses disciplines, we help you decide what to do, then structure, protect and execute it.
Focused sessions, resources and ongoing support
Support can include a focused problem-solving session, trade mark diagnostic, documents and templates, Venture Shield, or a tailored advisory project. We choose what is useful for your business — not a catalogue you have to work through.
New – Rewired: 7 hours on your priorities. Assess, decide, do — alongside you or for you. £990 + VAT through New Initiative, half the usual £1,980 + VAT. Breaks are flexible; if you need to step away, we carry on working during the seven hours.
When a closer strategic relationship makes sense
Some businesses need more than a supplier. Where there is a strong fit, we may become an ongoing strategic sounding board, fractional leader, board-level adviser or NED where appropriate, or work in a virtual co-founder-style relationship.
Combined commercial and legal support, longer-term partnerships and, in selected cases, equity arrangements can be explored separately. These are possibilities, not an automatic entitlement or part of every award.
Funding, without the complexity
Start with the need.
Agree the support and the cost.
Tell us about your challenge or opportunity. We explore what would make the biggest difference, then propose a tailored package where there’s a fit.
Fully funded.
Selected elements of an agreed package may be covered by the Initiative.
Partly subsidised.
We may cover part of the cost, with your contribution agreed before work starts.
Commercially tailored.
Sometimes a scoped project, staged payments or a closer relationship is the better answer.
Funding is discretionary, subject to eligibility and availability. Not all advice or professional time is free. Any contribution or chargeable diagnostic is agreed before work begins.
Who we support — and what we look for
Ambitious UK businesses with traction, credible potential or a meaningful problem or opportunity. We’re particularly interested in technology and AI ventures, innovative and IP-led businesses, knowledge-intensive and professional services, new models and platforms, and social or environmental impact.
We consider your priorities, what support could unlock and whether we are the right people to help. Timing and limited resources may matter, but this is not a first-come, first-served programme or guaranteed funding.
How credit, subsidies and larger packages work
Some support takes the form of credit against selected products, documents and resources. Bespoke legal, commercial and advisory work is scoped separately and may be subsidised. Existing arrangements may include up to 50% subsidy for selected work; the actual support is agreed case by case.
Exceptionally, support packages may be worth up to £50K where there is strong alignment and significant need or opportunity. This is not a standard award or a cash payment. The Initiative does not provide unrestricted cash grants. Our £1 million ambition concerns the value of support we aim to deploy, not a committed cash fund.
See illustrative packages →Contributions, sponsorship and terms
There is no obligation to buy additional services. We may discuss introductions, promotion, sharing your story or contributing expertise as part of an arrangement. What each party provides is agreed upfront.
Where appropriate, support for a launch, podcast, event or community may be provided as sponsorship, with agreed recognition for New. Sponsorship is considered individually, not promised to every recipient.
Insights are anonymised and shared responsibly; confidential information stays confidential. The scope of work, funding, any payment and relevant conditions are confirmed before you proceed.
Terms of Service and Privacy Notice →Ways to get involved
Know the right people?
Bring something useful?
We welcome introductions, specialist expertise and partnerships that help promising businesses move forward.
Communities, introducers and referral partners
Run a founder network, membership community or professional group? We can explore useful support for your members — sessions, resources, workshops or a tailored partnership.
Know a business with a meaningful challenge, or someone we should meet? Introduce us. Trusted advisers and connectors can also explore longer-term referral relationships.
Specialists in operations, technology and AI
Help businesses improve operations or implement technology and AI? You lead the delivery; New and New Legal can bring commercial, legal, IP and data-risk expertise around it.
We’re interested in partners with trusted client relationships and complementary skills — and in people who want to contribute useful expertise, resources or time.
Explore Ops & AI partnerships →Podcasts, independent lawyers and wider collaborations
Our team can join thoughtful conversations about business models, growth, IP, equity, partnerships, AI and data. The right audience matters more than its size.
We also welcome introductions to independent lawyers who want stronger commercial support around their practice. Other collaboration ideas are welcome where there’s a genuine fit.
Let’s find the right fit.
A business to build. A barrier to overcome. A partnership worth exploring. Tell us where you want to go.