Services
A problem-solving studio for business.
For directors facing urgent, complex or unusual problems.
Something has gone wrong. Something might. Or you’ve hit a problem that doesn’t have an obvious answer. New brings together legal, IP, AI, data, people and commercial expertise to help you understand the problem, work out the right game plan and make things happen.
Not a menu of services to choose from. One advisory relationship covering the functions a business actually runs on, with integrated tech, tax and talent partners where they are needed.
No complicated brief required. Start with the problem.
- Growth that has outpaced the structure underneath it. Or a business that has stopped working and everyone can feel it. We diagnose what is actually happening — the model, the market, the margins, the people — and apply intelligence from hundreds of business situations we have already worked through, so you are not solving it from scratch.
- When things are going well: the contracts, shareholder arrangements and deal terms a growing business suddenly needs, at speed. When they are not: the agreement that is being disputed, the terms that no longer fit, the exit or separation that needs handling. Commercial, not defensive.
- Positioning, messaging and demand that match the business you are becoming — or a reset when the pipeline has gone quiet and the old story no longer lands. Plus the claims, IP and client-contract risk that fast marketing tends to create.
- Investor readiness, structure and the story behind the numbers when you are scaling. Equally, the harder work when cash is tight, a funder is nervous or the numbers say something needs to change now.
- Process and delivery that break when volume doubles, suppliers that no longer fit, projects nobody owns. We fix the operational cause and the contractual exposure it creates — not one without the other.
- Organisational design, fractional executives and senior hires for a business scaling quickly. And the difficult side: conduct issues, investigations, founder or leadership fallouts, and departures that need handling carefully.
- Bigger clients, bigger contracts and regulators expect controls you may not have yet. We build what is proportionate — and where something has already slipped, a complaint, breach or investigation, we deal with it and then close the gap behind it.
- Systems, data and AI chosen and deployed to support growth. Or the review you need when clients start asking hard questions about AI use, data has gone somewhere it should not, or a platform decision has become a liability.
How New works
Bring us the problem.
You don't need to know exactly what kind of adviser you need. We'll help you work that out.
01 — Diagnose
What's actually going on?
We get into the detail, understand what's happened, identify the real risks and separate what matters from what doesn't. Sometimes simply understanding the problem properly takes a lot of the pressure away.
02 — Game plan
What should we do about it?
We work through the options, bring in the right expertise and develop a practical plan for resolving the problem. Legal. Commercial. IP. AI. Data. People. Strategy. Whatever the problem actually needs.
03 — Make it happen
Then we help get it done.
Negotiating, drafting, investigating, protecting IP, responding to allegations or questions, resolving a dispute, restructuring an arrangement, bringing in another specialist or managing the situation from start to finish.
You can bring us in for any stage — or have us stay with the problem until it's resolved.
Tell us what's happening →Problems we help solve
Bring us the problem.
IP problems
IP has been taken, copied, exposed or used without permission. Ownership isn't clear. An employee, contractor or partner is leaving. Valuable know-how isn't properly protected.
Protect it. Recover it. Resolve it.
Equity & partnership problems
Founders have fallen out. A shareholder wants out. Ownership or control is disputed. A 50/50 business is stuck. A relationship that once worked no longer does.
Untangle it. Find the options. Get everyone moving again.
AI, data & compliance problems
A client is asking difficult questions about AI. You're worried about how employees are using it. Data or confidential information may have been exposed. You're concerned something isn't compliant.
Understand the exposure. Build the response. Fix what needs fixing.
Disputes & investigations
A complaint has landed. Someone is threatening a claim. You're being asked questions. An allegation has been made. Something has happened internally that needs investigating.
Get on top of it early.
Urgent business problems
A deal is going sideways. An important contract is suddenly needed. A key relationship is deteriorating. Something unexpected has happened and management needs a plan.
Bring us in.
Start here
What are you trying to do?
- Strategy, marketing, sales, partnerships, leadership and whatever is currently holding growth back. Talk to us about this →
- Proposition, structure, brand, website, go-to-market and the people to get it live. Talk to us about this →
- Contracts, IP, risk, governance and the quiet things that become expensive later. Talk to us about this →
- A stalled project, a broken process, a difficult decision, an unowned problem. Talk to us about this →
- Story, numbers, structure, investor introductions and someone experienced beside you. Talk to us about this →
- Hiring, org design, fractional leaders and specialists you don't need full-time, with talent partners where useful. Talk to us about this →
- Commercial, corporate and employment work handled commercially, not defensively. Talk to us about this →
- Frameworks, policies and practical controls proportionate to your size. Talk to us about this →
- Fractional executives, virtual co-founders and non-executive directors. Talk to us about this →
- Perfect. Start with the situation — working out what's needed is the job. Talk to us about this →
Integrated partners
We advise. Where it matters, we bring partners in.
Three areas where we work with integrated partners rather than pretending to do everything ourselves — tech, tax and talent. Same relationship, same accountability, specialist delivery.
- Product and web build, systems integration, data and security — delivered with established technology partners we work alongside, briefed and managed by us so you are not left translating between suppliers.
- Corporate structure, share schemes, transaction and personal tax planning — handled with specialist tax partners who join the conversation early, while decisions can still be shaped.
- Permanent hiring, fractional leadership and specialist contractors — sourced with recruitment and talent partners who understand the role we have already helped you define.
Bring us the complex one.
A valuable opportunity or a difficult problem — the unusual ones are where we do our best work. You don't need to have the answer before you speak to us. You don't need to know which professional discipline the problem belongs to. And we're not here to judge how you got there.
Tell us what's happening. We'll help you understand the situation, work out the options and decide what happens next.
Start with the problem — or the opportunity.
No complicated brief required. Start with the problem — or the opportunity.