Legal and business advisers for innovators.
Complex problems. Valuable opportunities. Experienced people who know how to make things happen.
New brings together senior legal, IP, AI, data and commercial expertise to help technology businesses, founders and innovators understand the situation, work out the right approach and move forward.
Built for innovators
You might be building something new, protecting valuable IP, commercialising technology or navigating an AI or data challenge — or dealing with something that's gone wrong.
We're not built around professional silos. We start with the problem or opportunity, then bring together the right expertise to solve it.
Opportunities
Make something valuable happen.
Develop it. Own it. Commercialise it. Scale it.
Licensing, deals, ventures, products, investment and commercial strategy.
Problems
When something important goes wrong.
Understand it. Contain it. Resolve it. Recover.
Disputes, IP misuse, AI incidents, data issues and commercial breakdowns.
Create & commercialise
Turn innovation, IP and data into commercial value.
New ventures, technology licensing, AI products, data commercialisation, joint ventures, investment and strategic deals.
Own & protect
Protect the assets and relationships that make an innovative business valuable.
IP ownership, confidentiality, data rights, licensing, founder equity, technology contracts and business protection.
Resolve & recover
Find commercial solutions when important things go wrong.
IP misuse, founder disputes, technology contract breakdowns, AI incidents, data problems, investigations and contentious commercial issues.
Navigate AI & data
Make intelligent decisions about emerging technologies and their commercial risks.
AI adoption, governance, data strategy, confidential information, AI-related IP, contractual exposure and client challenges.
A traditional provider answers a legal or technical question. New helps innovators make a difficult commercial decision — and turn it into action.
Our clients have worked inside — or now deliver into — the world’s most demanding businesses.
Mostly technology companies, and knowledge businesses with a tech angle: consultancies, advisory firms, training and data businesses building or selling something technical. Their people have built careers at, or serve clients like:
Real work – real impact
Opportunities realised. Problems solved.
Complex and novel work for innovators — launching AI products, structuring ventures and joint ventures, owning and commercialising IP and data, and resolving the disputes, incidents and investigations that threaten what they've built.
01Equity & deal-making
Ownership, founder splits, joint ventures and exits.
- Read the case →
Media-Tech Joint Venture
A 50/50 media JV: debt-led funding, capped fees and IP owned centrally.
- Read the case →
50/50 consultancy
Two founders, equal ownership — deadlock, leaver terms and IP settled up front.
- Read the case →
90/10 tech start-up
A founders' agreement where equity is earned, not promised.
- Read the case →
Pre-seed investment
Outside capital raised into a new venture — investor passive, founder in control.
- Read the case →
Acquisition of online education business
New Legal represented an entrepreneur in the acquisition of a prominent programme.
02IP & technology
Protecting, licensing and commercialising what you build.
- Read the case →
AI training business
IP protected, licensed and turned into a commercial asset.
- Read the case →
AI consultancy scale-up
Enterprise contracts, reusable methodology and risk sized to the work.
- Read the case →
Fast-growth tech group
Outsourced senior legal support across ventures, IP and people.
- Read the case →
Youth mental health & AI
A charitable AI wellbeing platform for young people, launched safely.
- Read the case →
Corporate training gig
A high-ticket multinational engagement won — methodology and recordings retained.
- Read the case →
Venture Shield for a growing consultancy
An ex-big tech founder's consultancy runs its contracts on Venture Shield.
- Read the case →
Multi-brand consultancy
Trade mark protection across a growing brand portfolio.
- Read the case →
Consultancy scale-up
A contractor framework built to scale delivery, not risk.
- Read the case →
Tech Platform–Contractor Network Model
A companionship platform launched on a contractor network and MVP legal framework.
03Separations & disputes
Untangling partnerships without ending up in court.
- Read the case →
Co-founder went AWOL
IP protected and a frozen company closed without the other founder.
- Read the case →
Co-founder exit
An amicable separation from a three-founder company — no dispute.
- Read the case →
Business partner separation
Branding, IP, clients and restrictions untangled without going to court.
- Read the case →
Bad coaching contract
A high-ticket coaching programme exited — and the recovery threat stopped.
Value protected
Protect the upside before it's at risk.
Innovation creates value — and exposure. We help innovators own, protect and commercialise what they create before a manageable risk becomes an urgent problem.
- Own your IP, data and know-how before somebody else claims it.
- Sort the ownership before the relationship breaks down.
- Understand your AI exposure before a client starts asking questions.
- Fix the contract before it becomes a dispute.
- Structure the venture, licence or deal so the value lands with you.
Proactive when there's time. Responsive when there isn't.
Complexity and novelty are our specialism.
When the technology is new, the deal is unusual or there’s no precedent, conventional advice runs out. We’re not built around a single professional discipline. Our team brings together experience across legal, IP, disputes, investigations, AI, data, HR, compliance, strategy and running businesses — in private practice, in-house and inside fast-moving commercial organisations. When a problem crosses different areas, as the difficult ones usually do, we work together.
Fluent in IP, AI and data.
Senior people when you need them.
Comfortable where there's no precedent.
Less silo. More solution.
- We’ve supported hundreds of businesses — mostly technology companies, and knowledge businesses with a tech angle: consultancies, advisory firms, training, data and AI businesses, and the independent professionals behind them.
- Founders, consultants and SME leaders who previously worked inside — or now deliver services to — organisations such as Amazon, EY, Gartner, Revolut, Meta, GSK, AstraZeneca, Philips and the NHS. They operate nationally and internationally, serving clients ranging from small businesses to blue-chip organisations including BCG, Red Bull, OpenAI, PwC, Age UK and Mothercare.
- Ventures, licensing, AI products, data commercialisation and strategic deals — and when things go wrong, IP loss and infringement, investigations and claims, AI use and compliance questions, data breaches and confidentiality, employee and partner problems, equity and partnership breakdowns, and contractual disputes — the issues that decide whether a technical business is valuable or vulnerable.
- New combines legal and governance expertise with practical business advisory and access to trusted specialists — so you don’t have to assemble a panel of advisers yourself.
Five ways to work with New.
Legal, IP, AI and data, protection, business advisory and our publication — for innovators whose opportunities and problems don't fit neatly into one discipline.
01 — BusinessBusiness problem solving & opportunities
Commercial and strategic support for innovators — whether you're making something valuable happen or an important relationship or decision is going wrong.
- Ventures & deals
- Commercialisation
- Founder issues
- Difficult decisions
02 — LegalNew Legal
Legal problem solving for directors, founders and modern businesses — particularly when the issue is urgent, sensitive or unusual.
- IP ownership & licensing
- Technology contracts
- Investigations & claims
- Disputes
03 — AIAI, solved.
Financial and business transformation support with specialist delivery partners — alongside AI risk and compliance advice to protect data, IP, confidential information and reputation.
- Financial improvement
- Partner-led implementation
- AI risk & compliance
04 — ProtectionPrevent the next problem
Venture Shield puts legal infrastructure in place before a manageable risk becomes an urgent problem.
- Everyday contracts
- Corporate & equity
- Data & AI
- Early disputes
05 — PublicationGet featured in Newfound
Our publication arm. Share what you've built, what you've learned and what's next with an audience of founders, consultants and operators.
- Interviews
- Essays
- Live sessions
- Partnerships
Not sure which door? See everything we advise on and how we work →
About us
Commercial problem-solvers for innovators.
New is led by director Ian Greig and built around senior legal, HR, data and business consultants — people who have worked in-house, in private practice and inside fast-growing companies. We bring different disciplines together around the problem, particularly when the work is complex or new, the answer isn't obvious and the consequences matter.
Simple, scalable and social legal solutions for modern businesses
Impacting society by supporting fast-growth SMEs, risk-takers and innovators
Boosting social mobility and economic empowerment
9 consultants across legal, HR, data and business.
Meet the team→Bring us the complex one.
A valuable opportunity or a difficult problem — the unusual ones are where we do our best work. You don't need to have the answer before you speak to us. You don't need to know which professional discipline the problem belongs to. And we're not here to judge how you got there.
Tell us what's happening. We'll help you understand the situation, work out the options and decide what happens next.
Start with the problem — or the opportunity.
No complicated brief required. Start with the problem — or the opportunity.