New — business and legal advisers
You and your business don'tfit neatly into a box.Neither do we.
We are business and legal advisers, specialising in IP, equity and deal-making for technology and knowledge businesses.
We also have deep expertise in business partnership separations involving complex IP and financial arrangements.
Our clients have worked inside — or now deliver into — the world’s most demanding businesses.
Mostly technology companies, and knowledge businesses with a tech angle: consultancies, advisory firms, training and data businesses building or selling something technical. Their people have built careers at, or serve clients like:
Real work — real consequences
Problems avoided. Problems solved. Opportunities taken.
Most of what we do is quiet: the dispute that never happened, the deal that completed cleanly, the ownership question answered before it cost anyone anything. And when the moment is life-changing — an exit, a partnership, a company built to be sold — we make sure our clients keep what they've earned. Dive into the real cases below.
Equity & deal-making
Ownership, founder splits, joint ventures and exits.
- Read the case →
50/50 consultancy
Two founders, equal ownership — deadlock, leaver terms and IP settled up front.
- Read the case →
90/10 tech start-up
A founders' agreement where equity is earned, not promised.
- Read the case →
Pre-seed investment
Outside capital raised into a new venture — investor passive, founder in control.
- Read the case →
Media joint venture
A 50/50 media JV: debt-led funding, capped fees and IP owned centrally.
IP & technology
Protecting, licensing and commercialising what you build.
- Read the case →
Fast-growth tech group
Outsourced senior legal support across ventures, IP and people.
- Read the case →
Corporate training gig
A high-ticket multinational engagement won — methodology and recordings retained.
- Read the case →
AI training business
IP protected, licensed and turned into a commercial asset.
- Read the case →
AI consultancy scale-up
Enterprise contracts, reusable methodology and risk sized to the work.
- Read the case →
Multi-brand consultancy
Trade mark protection across a growing brand portfolio.
- Read the case →
Consultancy scale-up
A contractor framework built to scale delivery, not risk.
Separations & disputes
Untangling partnerships without ending up in court.
- Read the case →
Co-founder went AWOL
IP protected and a frozen company closed without the other founder.
- Read the case →
Co-founder exit
An amicable separation from a three-founder company — no dispute.
- Read the case →
Business partner separation
Branding, IP, clients and restrictions untangled without going to court.
- Read the case →
Bad coaching contract
A high-ticket coaching programme exited — and the recovery threat stopped.
More examples of our work
- Challenge
- A commercial relationship between partners had broken down.
- Legal & commercial issue
- Branding, IP, digital assets, clients and post-separation restrictions.
- Approach
- A structured separation that untangled ownership and protected both sides.
- Challenge
- A brand was about to launch publicly.
- Legal & commercial issue
- Pre-launch brand and trade mark risk assessment.
- Approach
- Risks identified and addressed before the name went to market.
- Challenge
- Founders needed to formalise an uneven split.
- Legal & commercial issue
- 90/10 equity split, vesting, IP ownership, leaver provisions and control.
- Approach
- An agreement that reflected contribution and survived future change.
- Challenge
- A management consultancy with two equal owners.
- Legal & commercial issue
- Governance, deadlock, founder exits and IP ownership.
- Approach
- Clear decision-making and exit mechanics agreed up front.
- Challenge
- Two businesses combining resources on a multimedia venture.
- Legal & commercial issue
- Capital, content, IP development and growth in a 50/50 JV.
- Approach
- A structure that set out contribution, ownership and control.
- Challenge
- A 25% shareholder wanted out.
- Legal & commercial issue
- Valuation, mechanics and a clean commercial separation.
- Approach
- A structured buyout with the relationship intact.
Built on trusted legal and commercial experience.
- We’ve supported hundreds of businesses — mostly technology companies, and knowledge businesses with a tech angle: consultancies, advisory firms, training, data and AI businesses, and the independent professionals behind them.
- Founders, consultants and SME leaders who previously worked inside — or now deliver services to — organisations such as Amazon, EY, Gartner, Revolut, Meta, GSK, AstraZeneca, Philips and the NHS. They operate nationally and internationally, serving clients ranging from small businesses to blue-chip organisations including BCG, Red Bull, OpenAI, PwC, Age UK and Mothercare.
- Intellectual property, equity and deal-making, technology, data protection, commercial contracts, AI compliance, strategy and growth — the issues that decide whether a technical business is valuable or vulnerable.
- New combines legal and governance expertise with practical business advisory and access to trusted specialists — so you don’t have to assemble a panel of advisers yourself.
Five ways to work with New.
Legal, AI, protection, business advisory and our publication — one relationship, whichever door you come through.
Business consulting
Close deals, scale, raise, exit — and use AI properly. Advisers and specialists across every core business function.
- Strategy & growth
- Marketing & sales
- Fundraising & exit
- Leadership
Legal advisory
Commercial legal support for directors, founders and modern businesses — practical, commercial and built around the deal.
- Contracts
- Deals & equity
- IP
- Disputes
AI consulting & risk advisory
Independent AI strategy, governance and implementation oversight — fractional AI leadership on retainer.
- AI strategy
- Governance
- Implementation
- Data & compliance
Legal protection
Venture Shield: subscription legal protection that puts your everyday legal infrastructure in place before you need it.
- Everyday contracts
- Corporate & equity
- Data & AI
- Early disputes
Get featured in Newfound
Our publication arm. Share what you've built, what you've learned and what's next with an audience of founders, consultants and operators.
- Interviews
- Essays
- Live sessions
- Partnerships
Not sure which door? See everything we advise on and how we work →
About us
A team of advisers who have run businesses, not just advised them.
New is led by director Ian Greig and built around senior legal, HR, data and business consultants — people who have worked in-house, in private practice and inside fast-growing companies. High-quality, accessible support for the directors, risk-takers and innovators who keep business moving.
Simple, scalable and social legal solutions for modern businesses
Impacting society by supporting fast-growth SMEs, risk-takers and innovators
Boosting social mobility and economic empowerment
9 consultants across legal, HR, data and business.
Meet the team→What does your business need next?
No complicated brief required. Start with the problem.